Walking the Cat . . .

Because life's kinda like that . . .

What You Need To Succeed . . .

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The decision to start your own business is only the first (half) step along one of the many paths to entrepreneurial success.  The second (half) step is to select the path — the kind of business — you intend to pursue.  It isn’t as simple as it sounds; you don’t just pick the first business that happens to pop into your head.  A little research is called for here; you don’t want to start a business you nothing (or next-to-nothing) about.  Your business should be something you know more than a little about, something you’re good at and something you enjoy doing (at least most of the time).   So, when considering what kind of business to start, don’t stray too far from your area of expertise.  One exception to this is the “hobby”.  There are a number of hobbies — beading, quilting, metal craft, etc. — which seem, at least on the surface, to naturally lend themselves to a business.  Not all hobbies lend themselves to business, not all hobbyists are suited to running a business.  If you pursue a hobby as a means of satisfying your unfulfilled “creative urges” or as means relieving the stress of your day-to-day job, you may want to rethink your “hobby-as-business” idea.  If your business takes off, the demands of the business side may cause you to resent having to neglect the creative side of the business; likewise, the stress of doing business may take “all the fun” out what was once an enjoyable pastime.  (In the case of the former, one solution could be to take on a partner; in the case of the latter, find a different business idea, one that utilizes the skills you use in your hobby, and keep the hobby as a stress reducer.)

The next step in the process is determining where your business will be located.  For the vast majority of newly minted entrepreneurs, home is the logical first choice of locations.  Once the exclusive domain of “crafters”, home has become the launching pad for such diverse businesses as engineers, interior designers, consultants of all stripes and even television and movie producers.  There’s literally no limit (within the bounds of local zoning laws) to the type of business that can be at least started at home.  There are a number of advantages to starting a business at home; the elimination of expenditures associated with renting or leasing a separate business location, transportation to and from said location, clothing costs (no need to maintain a closet full of suits or a “business appropriate” wardrobe) and, more importantly for those with small children, no (or substantially reduced) childcare costs (you are, after all, at home).

Regardless of what kind of business you choose, or where you choose to base it, there is one thing — one element — critical to its success.  Commitment.  Starting a business is not a “I’ll try it for a little while” kind of thing.  It requires a determined effort to launch, maintain and grow.  It requires doing whatever needs to be done to ensure its success.  It can’t be done “when I feel like it” or “when I get around to it”.  Business is a hard taskmaster.  Its demands are unceasing.  Its appetite insatiable. 

Having said all of this, there is really only one way to insure business success . . .

I wear this bracelet as a constant reminder of what it takes . . .

 P.S. you don’t have to actually die . . .but you should be willing to!


2 Responses

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  1. Where did you get that bracelet? That applies in so many aspects of life itself and it’s a great mantra (except the whole dying part, but the conviction and determination part’s true!).

    So, are you considering becoming You, Inc?

    SC Thomas-Faler

    August 14, 2011 at 8:41 am

    • Sara, Good to hear from you. . .nice to know you’re reading WTC . . . As for the bracelet, I made it myself. . .took about three hours. “Die Trying” has become something of a mantra for me . . .and about “the dying part”, it’s intended to describe (although not literally!) the level of determination required to succeed in business/life. . .the willingness to apply every bit of one’s skill, talent, energy and determination into whatever one wants to achieve. As I said in the post’s P.S., “you don’t actually have to die, but you should be willing to”

      Thanks for the comment . . .BTW, what’s the latest on the house? Hope you, David and the Girls are all well and making do as best you can. . .

      Love To All, Dad


      August 14, 2011 at 12:13 pm

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