Archive for August 2011
You’ve been out of work for months. None of your resumes have garnered interviews (in fact, in most cases they haven’t even garnered a response) and your unemployment benefits aren’t stretching as far as you’d like. Things haven’t gotten to the desperate stage yet, but they’re not far from it. You decide there’s only one way out of this situation — you decide to start your own business. That’s right, your own business.
Okay, the economy has pretty much tanked. The recent debt crisis has scared the living hell out of nearly everybody (the Dow Jones dropped 500+ points last Thursday, wiping out whatever gains were made for the entire year). You probably think this is not the best environment to consider starting a business, that you should wait a little longer for the economy to pick up a bit. Truth is, there’s no perfect time to start a business. Besides, you’ve been thinking about it for the past couple of years (at least!); always promising yourself you’d “give it a try” when you had more time. Well, I hate to break it to ya, slick, but with the possible exception of retirement, when, exactly, do expect to have more time on your hands than right now?
I’m not suggesting you launch a leveraged buyout of your old firm, or cash in you 401K and challenge Microsaft and Apple. What I’m suggesting is starting a “small business”, one you can handle, either on your own or with minimal help. It’s not impossible and you don’t have to be completely crazy . . . just crazy enough! Hell, you don’t even have to be smart! “The world,” as the saying goes, “is run by “C” students.” And, thanks to the Internet, even a “C” student can make a decent living with a good idea and the determination to see it succeed.
There are literally thousands of websites “out there” with ideas and resources for starting a small business. There’s bound to be something that strikes your fancy. Or maybe you have an idea for a business that’s unique to your particular location; a little market research, scoping out the competition (if there is any) and formulating a business plan. . . It’s not as crazy as it sounds. Especially with the present economic “downturn”; companies are scaling back, the government is reducing (or eliminating funding), and someone with an idea for filling those gaps has a pretty good shot at making some serious money.
You don’t have to invest a ton of money (although having adequate cash-on-hand couldn’t hurt), you don’t need an MBA. All you need is the determination to make your idea work. But none of this will happen if you don’t start. Stop dreaming about starting your own business and do it! Like Woody Allen once said, “Ninety percent of success is showing up.”